At a glance
| Tool | What it mainly does | Best for | Published pricing |
|---|---|---|---|
| Profound | Measures visibility | Enterprise AEO, content and brand teams who want the broadest answer-engine tracking with content agents on top. | Free 7-day trial (50 prompts, 3 engines, no customisation or exports). Enterprise is custom. Agency client workspaces $399/month each. |
| ReachFabric | Runs the work | Enterprise teams who already know where they're weak in AI answers and need the research, content and approvals done across Web and Social. | Starts at $2,999/month as a scoped pilot. Implementation, premium data and integrations are separate. |
| Peec AI | Measures visibility | Marketing and SEO teams who want clear, self-serve AI search analytics with strong source and citation views. | Starter $95, Pro $245, Advanced $495 per month (50, 150 and 350 prompts; 3 models each). Enterprise custom. |
| AthenaHQ | Measures visibility | Teams wanting monitoring plus a content-optimisation agent at a published self-serve price. | Essential free (300 credits). Starter $295/month (3,600 credits, 11 models). Enterprise custom. |
| Otterly.AI | Measures visibility | Smaller teams and agencies starting AI search monitoring on a tight budget. | Lite $29, Standard $189, Premium $489 per month (15, 100 and 400 prompts). Extra engines are add-ons. |
| Scrunch | Measures visibility | Brands wanting monitoring plus control over how AI agents read their site. | Core $250/month (125 prompts, 4 LLMs, 1 country). Enterprise custom. |
| Semrush (AI Visibility) | Optimises pages | Teams already on Semrush who want AI visibility next to classic SEO data. | SEO + AI Search from $199/month (50 prompts). Pro+ $299, Advanced $549. Enterprise AIO custom. |
| Writesonic | Writes content | Smaller teams who want AI visibility tracking and article generation in one tool. | From $79/month billed annually (50 prompts, 15 articles). Basic $199, Growth $399. Enterprise custom. |
Pricing as published on each vendor's site, checked 11 October 2026. Vendors change plans often, so confirm before you buy.
Why teams look beyond Profound
Profound is one of the most complete AI visibility platforms available, with broad engine coverage, citation and sentiment analysis, and agents that can publish after an approval step. Teams look at alternatives for practical reasons visible on its own pricing page:
- No self-serve paid plan. After a 7-day trial, brands move to a custom Enterprise package.
- Variable cost. Agent work is credit-metered, with possible overage.
- Different needs. Some teams only need affordable tracking; others need the work beyond tracking done across more channels.
Measuring is not the same as changing
Every tool on this page helps you see how AI answers describe you. Fewer help you change it, and the work that changes it is the slow part:
- Find the questions where you’re missing or misdescribed.
- Research what’s true and what sources the engines trust.
- Create or fix the content, on your site and in the conversations those engines read.
- Get it approved by the right person and published.
- Recheck whether the answers changed.
Trackers are excellent at steps 1 and 5. Some now help with step 3. Steps 2 to 4, done with evidence and governance across several channels, are where most teams stall. That’s the gap ReachFabric Web is built for, and why we often recommend running a tracker alongside it rather than instead of one.
Which kind of tool fits
| Your situation | Good fit |
|---|---|
| You need enterprise-grade tracking across the most engines | Profound |
| You want clear self-serve tracking with strong citation analysis | Peec AI |
| You want tracking plus an optimisation agent at a published price | AthenaHQ |
| You’re starting out on a small budget | Otterly.AI |
| You care about how AI agents read your site | Scrunch |
| You live in Semrush already | Semrush AI Visibility |
| You want tracking and article generation together | Writesonic |
| You know the gaps and need governed work done across Web and Social | ReachFabric, alongside a tracker |
How to evaluate an AI visibility tool
- Engines and regions covered on the plan you’d actually buy, not the top tier.
- Prompt allowance, and whether you can write your own prompts.
- How responses are captured (browser vs API), since answers vary by method and day.
- Citation detail: which URLs and domains are cited, not just whether you’re mentioned.
- What happens next: recommendations only, drafts, or published work with approvals.
- Total cost at your real prompt volume, including add-on engines and credits.
For the strategy behind all of this, see our playbooks on getting cited in AI answers and AI share of voice.
Questions people ask
What is the cheapest alternative to Profound?
On published prices as of 11 October 2026, Otterly.AI starts at $29/month and AthenaHQ has a free tier, though both track fewer prompts and engines than Profound's Enterprise plan.
Does Profound have a self-serve paid plan?
Not for brands. Its pricing page offers a free 7-day trial and a custom Enterprise package; agencies can add client workspaces at $399/month each.
Do AI visibility tools create content?
Increasingly, yes. Profound, AthenaHQ, Scrunch and Writesonic all advertise content or optimisation agents. Peec AI and Otterly.AI focus on measurement and recommendations.
Can ReachFabric replace an AI visibility tracker?
No, and we don't suggest it. ReachFabric does the research, content and approval work that can change visibility. For daily measurement across many engines, pair it with a dedicated tracker.
Sources
- Profound pricing
- Profound Answer Engine Insights
- Profound Agents
- Peec AI pricing
- AthenaHQ plans
- Otterly.AI pricing
- Scrunch pricing
- Semrush SEO + AI Search pricing
- Writesonic pricing
Facts on this page were last checked on . First published 11 October 2026.