One worthwhile idea. A real job for every channel.
Build a campaign around one researched angle. Decide what belongs in an article, a press story, a video or a post, and prepare each with its own purpose, evidence and approval.
Repurposing copies. A mission reasons.
Six formats, six different jobs. Pick one to see what it is for, what it delivers and who signs it off.
Develop the explanation, support every claim and give readers a reference worth returning to.
The reference everything else points back to.
Establish why the story matters now and prepare a factual press brief.
Outreach needs that approver. Coverage is never guaranteed.
Structure a story that earns its runtime.
Filming and production requirements are agreed in the pilot scope.
Choose one point that can stand on its own.
One idea per clip, not the article cut into pieces.
Offer participating employees an angle that fits their expertise.
Participation, editing and approval stay in their hands.
Four rules every mission keeps.
Begin with a reason to make it
Every mission starts with an audience question, a market change or an original insight. The angle and the evidence are settled before anyone chooses formats.
Keep the facts consistent, let the expression change
One agreed set of claims and sources runs through the whole mission. Each asset tells its part of the story without drifting into a different version of the facts.
Review by asset and destination
Approving a blog post does not approve a press pitch. A company post does not authorise an employee's account. Each piece has its own owner, channel and decision.
Scope the production before it starts
Research, writing, design, filming and distribution need different inputs. The pilot names which outputs are included, who produces them and how completion is judged.
Give one idea the reach it deserves.
Choose one idea with enough substance to travel. We will scope which formats it deserves.
Starts at $2,999/month