Playbooks for content that has to earn its place.
How enterprise content teams find the work worth doing, get it right and get it cited. Every playbook shows its sources and the date its facts were last checked.
Content operations
- Content operations: the playbook for teams that publish across brands and channelsPillarWhat content operations is, the six stages every content operation runs, the roles and records it needs, and how to run it across several brands without losing control.Checked Oct 2026
- How to run a content audit: the six-gate method (with a free template)A practical content audit method for marketing teams: six questions every page must pass, five possible decisions, and a free spreadsheet template to run it.Checked Oct 2026
- Content governance and approval workflows: decide who decides, before you need toHow to design content governance that speeds work up: the authority matrix, three approval outcomes, version-specific sign-off and the records that make audits painless.Checked Oct 2026
AI search (AEO & GEO)
- AI share of voice: how to measure it honestly (and what to do with it)What AI share of voice is, why most dashboards mislead, a statistically sound measurement method, and how to turn each gap into content work.Checked Oct 2026
- How to get your brand cited by ChatGPT and other AI answersThe two paths into AI answers, the crawler settings enterprises get wrong, what the evidence says gets cited, and a testing protocol that doesn't fool you.Checked Oct 2026
- SEO vs AEO vs GEO: what's actually different, and what to do about itSEO, AEO and GEO explained without hype: what each optimises for, what Google and the research actually say, and a practical plan that covers all three.Checked Oct 2026
Strategy
Read the playbook. Or let the loop run it.
The playbooks describe the work. ReachFabric runs it, with evidence attached and your approval rules intact.
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